A Book Signing at Roman and Williams Guild New York
My newest and 90th book is doing so well - “Martha’s Flowers: A Practical Guide to Growing, Gathering, and Enjoying”. I hope you have your copy!
I am so thrilled with this newest title. Kevin Sharkey and I worked very hard on it. Divided by season, this book, and its many spectacular photographs, features various flowers that bloom throughout the year and offers tips for planting, maintaining and arranging them. Earlier this week, Kevin and I hosted a very special book party and signing at Roman and Williams Guild New York, a seven-thousand square-foot interior design showroom, restaurant, flower shop and library located in Manhattan's Soho district. 150-guests attended the event. We served small bites, wines from Martha Stewart Wine Co., and two themed cocktails. Faux bois planters from my collection at QVC were filled with beautiful cut blossoms and displayed alongside copies of the book. It was a most successful and enjoyable celebration for “Martha’s Flowers”.
Enjoy these photos.
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- Roman and Williams Guild New York was a wonderful and welcoming venue for our event. The Guild first opened in December of last year. It showcases furniture, lighting, and accessories designed by the firm, Roman and Williams Buildings and Interiors. It is also home to celebrated French cafe, La Mercerie, under the direction of Chef Marie-Aude Rose, the Emily Thompson floral shop and a Phaidon books library. (Photo by Madison Voelkel, BFA.com) https://rwguild.com/ https://www.lamerceriecafe.com/ https://emilythompsonflowers.com/ http://www.phaidon.com/
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- Here are Stephen Alesch and Robin Standefer, founders of Roman and Williams Buildings and interiors. Their vision for the Guild was inspired by the grand cafés of Paris. They wanted it to provide design ideas, wonderful food, and a quiet respite from the busyness of New York City. We featured them in our July/August 2014 issue of Martha Stewart “Living”. (Photo by Madison Voelkel, BFA.com)
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- Various containers, including my faux bois planters from QVC, lined this large table at the front of the Guild. Emily Thompson created the floral displays. She has a shop at the Guild and a studio in New York City’s Seaport district. (Photo by Madison Voelkel, BFA.com) http://www.qvc.com/Martha-Stewart-Faux-Bois-Planter.product.M57592.html
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- Copies of “Martha’s Flowers” were fancifully displayed on tables around the space – visitors perused the many stunning photos while enjoying cocktails and hors d’oeuvres. (Photo by Madison Voelkel, BFA.com)
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- We served a flavorful collection of wines from Martha Stewart Wine Co. They included: L’Arche Perlee Cremant de Bordeaux – Brut, a 2016 Jean Boisselier Bourgogne Aligote, and a 2016 Racine Côtes De Provence Rosé. (Photo by Madison Voelkel, BFA.com) https://marthastewartwine.com/
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- Here are South Beach Wine & Food Festival founder and director, Lee Schrager, and celebrated chef, Alex Guarneschelli. (Photo by Madison Voelkel, BFA.com)
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- In this snapshot, our own Jerry Haggerty is joined by Ryan McCauley and Jim Wenz from Bethlehem Lights. https://www.bethlehemlights.com/ (Photo by Madison Voelkel, BFA.com)
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- Two special themed spring cocktails were served including the “Jasmine” with Hendrick’s Gin, Campari, Salerno and fresh lemon juice. (Photo by Madison Voelkel, BFA.com)
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- We also served glasses of “The Freshest Margarita” from Jaime Salas, National Milagro Tequila Ambassador. This is made with Milagro Silver, agave nectar, and fresh lime juice. (Photo by Madison Voelkel, BFA.com)
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- Here is a bartender making a “Freshest Margarita”. (Photo by Madison Voelkel, BFA.com)
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- Pictured here are Maggie Marilyn, George MacPherson, and Jill Andresevic (Photo by Madison Voelkel, BFA.com)
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- La Mercerie Cafe at the Guild served puff pastry twists with comté, gougeres, or savory choux pastry with cheese, ham and fois gras millefeuilles, turnip flaxseed tuiles with thinly sliced cured duck breast and these mini tarte flambees, with onion, bacon, and crème fraiche. (Photo by Madison Voelkel, BFA.com)
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- Here are Simon Huck and Phil Riportella (Photo by Madison Voelkel, BFA.com)
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- We also served everyone’s favorite cheese straws atop 10-inch and 12-inch cake stands from my collection at Macy’s. The linens were provided by the Guild. (Photo by Madison Voelkel, BFA.com) https://rwguild.com/collections/table-linens goo.gl/avT2UB
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- Here is a tray of Martha Stewart wine. Our 2016, Jean Boisselier Bourgogne Aligote has a wonderful floral fragrance. (Photo by Madison Voelkel, BFA.com)
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- Here are painter and sculptor, Will Cotton, and Rose Dergan. (Photo by Madison Voelkel, BFA.com)
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- More than 150-guests attended the event – friends, colleagues, and customers filled the space. (Photo by Madison Voelkel, BFA.com)
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- Here are florist, Emily Thompson, and Robin. (Photo by Madison Voelkel, BFA.com)
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- Here I am with my longtime publicist and friend, Susan Magrino, just before the start of our book signing. (Photo by Madison Voelkel, BFA.com)
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- Kevin and I love talking with the guests – many are friends and colleagues we haven’t seen in awhile. (Photo by Madison Voelkel, BFA.com)
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- Here are Kimberly von Koontz and Kate Berry. We featured Kimberly’s wedding in Martha Stewart “Weddings”. (Photo by Madison Voelkel, BFA.com)
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- We signed more than 100-books. I always use a LePen in a color that matches the book – it’s a small detail that is very important to me. (Photo by Madison Voelkel, BFA.com)
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- Kevin and I had a wonderful time at the Guild. Please visit the next time you’re in New York City. (Photo by Madison Voelkel, BFA.com)
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- And finally, Kevin, Stephen, Robin and I posed for this nice photo. Thank you to the Guild for a lovely gathering and celebration of “Martha’s Flowers”. (Photo by Madison Voelkel, BFA.com)
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