Outdoor STORY at Macy's
If you’re shopping for outdoor entertaining supplies, innovative gardening tools, and other outdoor activity gear, be sure to stop in at Macy's and visit STORY, the ever-evolving concept shop.
Earlier this week, I attended a sneak preview of Outdoor STORY at Macy's famous Herald Square in New York City - one of 36 Macy’s locations nationwide featuring this fun and interactive pop-up experience. The theme is displayed through a mix of curated merchandise from more than 70 brands, including my own. You’ll see lots of offerings from my Macy's Collection, such as my 4-piece grilling set, my marinade serving tray, acrylic outdoor pitcher and salad dressing shaker. And you’ll also see some of my books - "Martha Stewart's Grilling: 125+ Recipes for Gatherings Large and Small", “Martha’s Flowers: A Practical Guide to Growing, Gathering, and Enjoying", and “Martha Stewart’s Vegetables: Inspired Recipes and Tips for Choosing, Cooking, and Enjoying the Freshest Seasonal Flavors”. Outdoor STORY brings the outdoors to life through its variety of inspired products. Stop in at Macy's for a look - it runs until September.
Enjoy these photos.
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- Here I am with the founder of STORY, Rachel Shechtman. We’re standing on the ground floor of Macy’s Herald Square just before viewing Outdoor STORY. Rachel and I have known each other for several years. Rachel is a fourth generation entrepreneur who loves finding the next big thing as much as she enjoys sharing it with others. Her vision for STORY was to create a retail concept that could connect brands and consumers by using the point of view of a magazine, changing displays like an art gallery, and selling merchandise like a store. https://www.macys.com/social/story/
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- The Outdoor STORY experience features this greenhouse using Tetra Contour lighting by GE – it looks like neon lighting strips, but they’re actually all LED lights. https://products.currentbyge.com/sign-lighting/tetra-contour
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- The scenes are designed to “bring the outdoors in”. Over the next two months, Macy’s will also offer more than 250 events, ranging from indoor gardening workshops and terrarium-making classes to outside activities such as kayaking, depending on the location. (Photo courtesy of STORY)
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- Here I am with Jeff Gennette, chairman, and CEO of Macy’s, Inc. inside the life-sized wooden jeep.
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- Another area features a living room complete with a “grass” covered couch. (Photo courtesy of STORY)
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- Even the end-tables and lamps feature the outdoor theme. This is the Miracle-Gro Twelve Indoor Growing System, specially designed for growing a wide variety of leafy greens, herbs, and flowers like lettuce, kale, mint, basil, and marigolds indoors. It’s easy-to-use with a compact and thoughtful design that fits anywhere.
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- Here, I am joined by Outdoor STORY designer, David Stark – he did a great job coming up with all these fun and inspiring outdoor scenes. (Photo by Eugene Gologursky/Getty Images for Macy’s, Inc.)
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- Each area provided interactive displays for visitors to photograph and post on their personal media platforms. Here is an Outdoor STORY picnic set-up. (Photo by Eugene Gologursky/Getty Images for Macy’s, Inc.)
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- And here I am in front of some of my products sold exclusively at Macy’s, such as my Marinade Serving Tray – perfect for even marinading and transporting straight to the grill. (Photo by Eugene Gologursky/Getty Images for Macy’s, Inc.)
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- I took this photo of all these fun flip-flops arranged on the wall. They are all American made by Tidal New York, a company that focuses on creating ethically and locally-sourced flip flops.
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- Here is a table filled with other curated items from DICK’S Sporting Goods for all your summer camping excursions. (Photo by Eugene Gologursky/Getty Images for Macy’s, Inc.)
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- This is founder Lorenzo Martone with two of his Martone Cycling Company bikes. (Photo by Eugene Gologursky/Getty Images for Macy’s, Inc.)
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- Everyone had so much fun taking snapshots at each of the interactive stations. These two really look like they’re sitting inside a giant picnic basket.
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- Multiple copies of my book, “Martha’s Flowers”, were on display for purchase.
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- I loved the “outdoor kitchen” – all dressed in green.
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- On this shelf, my book, “Martha Stewart’s Vegetables: Inspired Recipes and Tips for Choosing, Cooking, and Enjoying the Freshest Seasonal Flavors”.
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- There was also a tabled completely dedicated to products for children. (Photo by Eugene Gologursky/Getty Images for Macy’s, Inc.)
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- I met Mikaila Ulmer, founder of Me & the Bees Lemonade. Mikaila is a young entrepreneur who has been building her product and business since she was only four-years-old when she set out to develop a beverage in an effort to helping save our honeybee populations. Read her inspiring story on her web site. https://www.meandthebees.com/pages/about-us
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- And here I am with Rachel and Jeff – what a nice experience and a lovely time at Outdoor STORY. (Photo by Eugene Gologursky/Getty Images for Macy’s, Inc.)
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- For more information on Outdoor STORY, go to the web site. This ever-evolving concept is open until September – go visit Macy’s and see.
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