It’s no secret Halloween is among my favorite of holidays. I just love decorating my home with all the ghosts, goblins, skeletons, and other bone-chilling props I’ve collected over the years - plus, all the wonderful pumpkins and gourds that grow in my garden each autumn. This year, I am especially excited about the Halloween decorations and products from my collections at Michaels. This week, I hosted a special promotional event to show off a few favorites, including items from my Celebrations line, my Cricut machines, and various craft project tools and materials. We invited more than 125 members of the press and lifestyle media industry. I also conducted a Facebook LIVE and a do-it-yourself Halloween craft demo - everyone had a great time.
Enjoy these photos.
We decorated two of our large studios complete with all sorts of fun Halloween decorations from my collection at Michaels. Here I am in our pumpkin patch holding a white Michaels craft pumpkin painted with stencils made with the Cricut Explore Air™ 2 Martha Stewart Edition. (Photo by Brian Ach/Getty Images for Michaels)
Our pumpkin patch is filled with stenciled craft pumpkins, signs and project ideas using my artwork from the Cricut DesignSpace. (Photo by Brian Ach/Getty Images for Michaels) design.cricut.com
Our wait staff is also dressed for the occasion. They served selections from Martha Stewart Wine Co. http://marthastewartwine.com/
We also served lots of delicious Halloween bites including cookies, cupcakes and tombstone shaped mini cakes – all on a table decorated with various trays and table accessories from my collection at Michaels.
Everyone loved the Halloween inspired cupcakes on my Michaels tiered stand.
These cupcakes are topped with spider picks – also from Michaels.
These fun bat and ghost shaped cookies were also a big hit – made right in our own test kitchen.
A variety of savory foods were provided by our friends at PS Tailored Events. Here’s a Halloween version of the favorite wrapped hot dog bite, Mummies in a Blanket. http://pstailoredevents.com/
My Halloween Celebrations Collection at Michaels offers so many festive decorations that are also very affordable. Many items can be used year after year.
Use these moon lanterns to decorate a living room – hang them on natural branches from your own backyard to create a sophisticated yet eerie atmosphere – perfect for Halloween. (Photo by Brian Ach/Getty Images for Michaels)
We provided how-to instructions for creating several Halloween craft projects including DIY pillows.
Hang these illuminated bat silhouettes from my Halloween Collection on your windows or from the front porch ceiling – all the little trick-or-treaters will love them. These black bats include LED strips and a slim coin cell battery.
We also set up a dining table to show off all our great Halloween plates, cups, napkins, chargers, and other table decor. (Photo by Brian Ach/Getty Images for Michaels)
Serve Halloween treats on these skull trays decorated in gold foil. (Photo by Brian Ach/Getty Images for Michaels)
And all your Halloween guests can sip drinks with these matching skull straws. These themed straws look great in cocktail glasses or in mason jars and come with coordinating beverage napkins. (Photo by Brian Ach/Getty Images for Michaels)
Candies and other Halloween-themed items will be a big hit when given out in these favor bags. Each bag measures four-inches by six-inches and comes in packs of 10. The tags were created with vinyl, cut on the Cricut! (Photo by Brian Ach/Getty Images for Michaels)
We also created this “Boo-Tique” complete with DIY Halloween masks and t-shirts for easy costume ideas. The projects are cut on my Cricut Explore Air 2 and use my artwork on the Cricut DesignSpace. (Photo by Brian Ach/Getty Images for Michaels)
Here is a closer look at some of the scary moths from my Halloween décor assortment. We used them to embellish this headless lit mannequin.
Other DIY projects include these tiny cat witch hat headbands and butterfly masks. (Photo by Brian Ach/Getty Images for Michaels)
And these fun trick-or-treating DIY bat pails. All your little ghosts and goblins will love carrying these pails around. They also make great party favor buckets! (Photo by Brian Ach/Getty Images for Michaels)
Using empty frames bought at tag sales make great decorations for Halloween. Here we hung our ghost t-shirt, made using the Cricut Explore Air 2 and EasyPress.
Our creative video director, Anduin Havens, and I conducted a short 15-minute demo for guests featuring a Cricut pre-cut iron-on and my new Martha Stewart EasyPress available at Michaels next month! (Photo by Brian Ach/Getty Images for Michaels)
Guests took photos and videos to post online during the demo. (Photo by Brian Ach/Getty Images for Michaels)
And of course, everyone created lots of Instagram moments for their personal social media platforms. (Photo by Brian Ach/Getty Images for Michaels)
My Cricut Explore Air 2 machine comes in a special edition metallic sheen, with a basic tool kit and 25-free Martha Stewart projects. On the left is the new Martha + Cricut EasyPress machine – both exclusively at Michaels. (Photo by Brian Ach/Getty Images for Michaels)
Here is the t-shirt I made using the EasyPress and the skull design from the DesignSpace. (Photo by Brian Ach/Getty Images for Michaels)
At the end of the event, guests received canvas gift bags containing Michaels Halloween garland, a Cricut vinyl and iron-ons, a Martha Stewart Wine Co. voucher, and a copy of the October issue of Martha Stewart Living.
Here I am with the CEO of Cricut, Ashish Arora – everyone had a spectacular time. It was a wonderful way to get a head start on Halloween – it will be here before you know it! (Photo by Brian Ach/Getty Images for Michaels)