With Mother’s Day just around the corner, why not give the moms in your life a copy of my latest book, “Martha's Flowers: A Practical Guide to Growing, Gathering, and Enjoying”? It’s such an essential resource for anyone seeking advice and lessons on gardening and making the most of the season’s spectacular blooms.
To promote this gorgeous tome, last week Kevin Sharkey and I hosted a very special book party and signing at the flagship Ralph Lauren Women and Home store in New York City. The boutique was filled with stunning spring floral arrangements - all inspired by the book. More than 130-friends, colleagues, clients, customers and members of the media were in attendance - Kevin and I had a wonderful time signing copies and talking with the crowd.
Here are some photos - enjoy.
Kevin Sharkey and I were both dressed in Ralph Lauren for the event at the flagship Women and Home store in Manhattan. (Photo by Neil Rasmus/BFA.com)
The display set up at the first floor vitrine was simply amazing – the team at Ralph Lauren did a fabulous job. It was the perfect setting for our book signing. (Photo by Neil Rasmus/BFA.com)
I am so proud of this book. It includes so many of the indispensable lessons I learned as a child, gardening at home with my father, as well as those I have picked up from master gardeners over the years. (Photo by Neil Rasmus/BFA.com)
Kevin planned all the floral arrangements with the Ralph Lauren team – this one with tulips, hydrangeas and fritillaria. (Photo by Neil Rasmus/BFA.com)
These vessels are filled with peonies, one of my favorite flowers – in white and shades of pink. (Photo by Neil Rasmus/BFA.com)
This arrangement is made with cherry blossoms – so simple and yet so stunning. All the arrangements were inspired by those in our book. (Photo by Neil Rasmus/BFA.com)
Guests loved flipping through pages to see all the gorgeous photos. It’s filled with so many tips on how and when to plant, nurture, and at the perfect time, cut from the garden. (Photo by Neil Rasmus/BFA.com)
Guests arrived about 45-minutes before the book signing to enjoy cocktails and refreshments. (Photo by Neil Rasmus/BFA.com)
The event was catered by Olivier Cheng Catering & Events. Among the delicious bites – beet chip with crème fraiche and caviar. https://www.ocnyc.com/ (Photo by Neil Rasmus/BFA.com)
The themed cocktail of the evening was made with vodka, grapefruit, fresh lime, elderflower, and bitters. We also served wine from the Martha Stewart Wine Co. I chose a 2016 Marquis de Bacalan Sauvignon Blanc. https://marthastewartwine.com/ (Photo by Neil Rasmus/BFA.com)
Everyone seemed to enjoy the evening’s special cocktail. Here are Michael Theys, Charles Laurent, and Martin Farkas. (Photo by Neil Rasmus/BFA.com)
It was nice to see so many people excited about the book – many of the beautiful images are of flower displays done at my homes in Bedford, Maine and East Hampton. Kevin and I worked very hard to put it all together. (Photo by Neil Rasmus/BFA.com)
Here, Kevin is joined by floral designer, Zezé, and interior designer, Alex Papachristidis. (Photo by Neil Rasmus/BFA.com)
Heather Kirkland and Morgan Oliveira stopped for a quick snapshot. (Photo by Neil Rasmus/BFA.com)
This tray is filled with asparagus tartlets with celery leaf pistou. (Photo by Neil Rasmus/BFA.com)
These hors d’oeuvres are smoked chicken and jicama salad on tapioca chips. (Photo by Neil Rasmus/BFA.com)
Here are Naomi deManana and Liz Malone. (Photo by Neil Rasmus/BFA.com)
Here is my friend and interior designer, Stephen Sills, with Nathalie Pinto and Erica Cole. (Photo by Neil Rasmus/BFA.com)
Among the sweets passed around – rhubarb meringue tartlets – these were so delicious. (Photo by Neil Rasmus/BFA.com)
Kevin and I had so much fun signing books and talking with guests. During the event, visitors also had the opportunity to purchase Ralph Lauren’s Spring fragrance and have bottles personally engraved. https://www.ralphlauren.com/women-accessories-fragrance (Photo by Neil Rasmus/BFA.com)
I stopped for a quick photo while signing more than 125-books. (Photo by Neil Rasmus/BFA.com)
Here’s Kevin signing copies – we had a fast production line going. (Photo by Neil Rasmus/BFA.com)
And here are bite-sized chocolate cremeux honeycomb tartlets. (Photo by Neil Rasmus/BFA.com)
Many of our own friends and colleagues attended the event to offer their support. (Photo by Neil Rasmus/BFA.com)
I always try to write something personal in each book – it’s a detail that has remained important to me since I released my first entertaining book. (Photo by Neil Rasmus/BFA.com)
Here’s a nice photo of Kevin, myself and my longtime publicists, Susan and Allyn Magrino. (Photo by Neil Rasmus/BFA.com)
I hope you all have a copy of “Martha’s Flowers” – a true must-have handbook for flower gardeners and enthusiasts of all skill levels.(Photo by Neil Rasmus/BFA.com)
It was a successful and wonderful event and celebration – thanks so much to Ralph and his team. (Photo by Neil Rasmus/BFA.com)