My New Collections at QVC
I’m thrilled to tell you about my new Martha Stewart Collections at QVC. Be sure to tune in to QVC at 10pm ET tonight, when I give you a first-hand look at some select items.
I’ve been working very hard to develop this wonderful line for QVC. My newest product offerings span multiple categories, including fashion, skincare, garden and food - all designed for beautiful and functional everyday living. Yesterday, we celebrated the launch with a special QVC Facebook LIVE broadcast and media party at our historic Starrett Lehigh headquarters in New York City. I promise to share photos from those events in my next blog.
But first, please read an article written by Lisa Lockwood for Women's Wear Daily, WWD, a lifestyle industry journal that focuses on information, changing trends and breaking news in the worlds of fashion, beauty and retail. The story, "Martha Stewart Preps Apparel Line", presents an informative overview of my QVC collections and what inspired me to create some of the products - just click on the highlighted link. I know you’re going to love these collections as much as I do.
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- Our office clerestory was a wonderful venue for the media launch party and QVC Facebook LIVE. Here I am standing in our fashion corner wearing one of the shirts from my collection. Look for lots more photos from the party in tomorrow’s blog.
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