Celebrating My New Collections at QVC
I can't wait to hear what you think about my new Martha Stewart Collections at QVC. Over the next several weeks, I will be appearing on QVC to unveil many of the new product offerings in four key categories - fashion, skincare, garden and food.
Earlier this week, we celebrated the launch of my new line with a party at our New York City headquarters. More than 250 friends, colleagues and members of the media attended the event to see select items from each of my collections. I am so proud of what we've developed and designed - everything was created to inspire more beautiful and more functional everyday living.
Worldwide, QVC engages shoppers via 15 television channels reaching more than 360-million homes, seven web sites and 195 social pages - I'm thrilled to share these new and innovative products with such a large QVC audience. Below are the dates and times of my upcoming QVC appearances. Please visit my Twitter page @MarthaStewart and my Instagram page @MarthaStewart48 for updates and reminders. Enjoy these photos from our celebration.
Schedule of QVC appearances:
September 19th at 10am ET and 7pm ET - Garden
September 25th at 6pm ET - Fashion
October 18th at 12am ET and 7pm ET - Gourmet Food
November 10th at 9pm ET and 10pm ET - Skincare
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- For our party, I wore this comfortable outfit from my collection – a blouse and pair of jeans. My clothing is so reasonably priced – together, these items are less than 100-dollars – and they are so well-made. You will love them. (Photo by Sam Deitch for BFA.com)
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- Our media launch party was held in the clerestory of the historic Starrett Lehigh Building. This expansive clerestory space is used for so many of our events during the year. (Photo by Sam Deitch for BFA.com)
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- The clerestory was filled with hundreds of guests – colleagues, friends, and members of the media. Everyone was so eager to see samples from my new line.
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- In each corner of the clerestory, we set-up displays of my various collections. I am so excited about my new Garden Collection – it includes great mechanical and hand tools for every gardener. I’ll unveil all these great tools on QVC September 19th at 10am ET – be sure to tune in.
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- I wanted to use colors that were pleasing to the eye. (Photo by Sam Deitch for BFA.com)
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- Here is one of my new hoses – lightweight, durable and easy to maneuver around the garden. This is our “sand” colored hose. (Photo by Sam Deitch for BFA.com)
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- Here I am with Sequential Brands Group CEO, Karen Murray, and Chief Merchandising Officer of QVC, Doug Howe. (Photo by Sam Deitch for BFA.com)
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- In this corner, we set-up our skincare display. I collaborated with the team at Mario Badescu to develop this line. It is scheduled to launch on November 10 at 9pm ET and 10pm ET on QVC’s Beauty iQ. (Photo by Sam Deitch for BFA.com)
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- I also hosted a special QVC Facebook LIVE during our gathering. If you missed it, just go to QVC’s Facebook page to view. https://www.facebook.com/QVC/
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- Here are Anduin Havens and Naomi Demanana. (Photo by Sam Deitch for BFA.com)
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- There were lots of wonderful bites for guests to enjoy including this fresh crudites station.
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- Delicious gravalax on fingerling potatoes were also a big hit. The food was prepared by my friend, Chef Pierre Schaedelin of PS Tailored Events. (Photo by Sam Deitch for BFA.com) http://pstailoredevents.com
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- Here are Lisa Wagner, Thomas Joseph, and Kim Miller-Olko. (Photo by Sam Deitch for BFA.com)
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- This is the fashion corner featuring my new casual basics clothing line. (Photo by Sam Deitch for BFA.com)
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- These are two of my new denim jackets, embellished with fun floral designs. My collection includes denim essentials as well as comfortable knit tops. (Photo by Sam Deitch for BFA.com)
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- Here are two of QVC’s hosts, Pat James-Dementri, and Amy Stran. (Photo by Sam Deitch for BFA.com)
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- Susan Magrino, Karen Murray, Allyn Magrino, and Sequential Brands Group Chairman, Bill Sweedler, posed for this quick photo. (Photo by Sam Deitch for BFA.com)
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- I stopped for this snapshot with Dylan Lauren. (Photo by Sam Deitch for BFA.com)
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- Here is our gourmet food corner. I am so excited to offer an assortment of gourmet foods and decadent confections. I will be showcasing our food items on October 18th – in time for your holiday meal planning and preparations.
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- Guests loved our light and airy cheese straws – they are so delicious fresh from the oven. (Photo by Sam Deitch for BFA.com)
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- A party never seems complete without pigs in blankets – these could not be served fast enough. (Photo by Sam Deitch for BFA.com)
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- In this corner, we also displayed my latest book, “Martha Stewart’s Slow Cooker”. I went on QVC earlier last month to sell copies of this book and the response was tremendous – all 20-thousand copies of the book sold out during that first airing.
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- Here are Jack Gross and Rachel Ungaro. (Photo by Sam Deitch for BFA.com)
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- And, here I am with Christine Kelley, and Carolyn D’Angelo. (Photo by Sam Deitch for BFA.com)
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- Here are Martin Tettey, and Igee Okafor. (Photo by Sam Deitch for BFA.com)
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- Our bar staff served the evening’s themed cocktail – a watermelon-basil margarita and of course, several selections from Martha Stewart Wine Co. The cocktail recipe is available on my web site. http://www.marthastewart.com/313652/watermelon-basil-margaritas
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- To pair with our food selections, I chose to serve Bear Hug Cab, Bear Hug Chard, Spencer Sav Blanc, and Monarch Glen Merlot. Everyone loves these wines. (Photo by Sam Deitch for BFA.com) http://marthastewartwine.com
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- Here are my good friends, Chef Geoffrey Zakarian, and his wife, Margaret. (Photo by Sam Deitch for BFA.com)
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- During the celebration, I stopped to address our guests, thank them all for attending, and talk a little about these wonderful new collections with QVC.
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- We also had a wonderful cheese and olive station. (Photo by Sam Deitch for BFA.com)
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- At this table – delicious herbed porchetta served on focaccia.
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- Porchetta is a savory and moist boneless pork roast. I will be selling it on QVC this November 15th. (Photo by Sam Deitch for BFA.com)
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- Here is a nice photo of Chef Daniel Boulud, Chef Geoffrey Zakarian, and myself. (Photo by Sam Deitch for BFA.com)
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- Everyone left with a fun gift bag filled with a handmade canary handkerchief, a copy of my book, “Slow Cooker”, a new Martha Stewart weeding knife, several Mario Badescu skincare products, and a copy of our flagship magazine, “Living”. It was a terrific evening. (Photo by Sam Deitch for BFA.com)
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