A Book Signing and Demo at Macy's Roosevelt Field
My latest book, “A New Way to Bake” provides so many wonderful and updated recipes with healthier ingredients for enjoying your favorite baked dishes.
Earlier this week, I conducted a food demo and book signing at Macy’s Roosevelt Field in Garden City, New York - just under one-hour from our Manhattan headquarters. More than 150-people turned out for the event and I had a great time signing books and talking with the crowd. Guests loved flipping through the book’s photographs and tasting samples from our demo. I hope you’ll pick up a copy of my book and try the recipes - you’ll absolutely love every one. And, be sure to check out the Martha Stewart Collection at Macy's for great products and supplies for your kitchen.
Also, if you haven't already seen it, please take a look at a very nice article about this blog posted on the web site of The Verge - a technology news and media network. To read it just click on this highlighted link. I am very proud of "The Martha Blog: Up Close & Personal" and I hope you have enjoyed reading my posts as much as I have enjoyed putting them together over these last 10-years. Special thanks goes to my gardeners and outdoor grounds crew at my Bedford, New York farm who do so much to help me with this blog every day - demonstrating everything we do to care for my home, my pets and my beautiful gardens. I look forward to sharing so much more with you in my blogs ahead. Enjoy these photos from my recent event.
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- My book “A New Way to Bake” is in bookstores now. It’s filled with 130-recipes that use better-for-you ingredients from the modern pantry, such as farro, quinoa and coconut oil, to transform classic cookies, cakes and all your baking favorites. (Photo by Richard Allsopp for Macy’s Inc.)
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- The event was set-up to seat 100-guests in the Home Store of Macy’s Roosevelt Field in Garden City, New York. (Photo by Richard Allsopp for Macy’s Inc.)
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- A copy of the latest issue of our magazine, “Living”, was placed on every seat along with a notecard and pencil for writing ideas and tips learned during the demo, and vouchers for vouchers for Martha & Marley Spoon and our new Martha Stewart Wine Co. (Photo by Richard Allsopp for Macy’s Inc.)
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- The event was adjacent to all the displays for The Martha Stewart Collection.
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- All the shelves were well-stocked and easy for guests to see. Macy’s always creates such pretty displays.
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- This is the Martha Stewart Painter’s Garden Dinnerware Collection. These dishes feature whimsical watercolor effects and textured touches in fun, light colors. goo.gl/vSOUiv
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- This is the Martha Stewart Stockholm Dinnerware Mix & Match Collection. Vivid blue and white porcelain in modern patterns and designs bring flair to these plates and bowls. goo.gl/7SweMH
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- And this is the Martha Stewart Whiteware Fleur Dinnerware Collection. I love our Whiteware dishes. In the Fleur Dinnerware Collection, bold fluting creates petal-like details and vintage appeal to every setting. goo.gl/PKjp6D
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- This is the Martha Stewart Heirloom Collection. Everything here adds a touch of vintage charm and practical performance to all your kitchen utensils. goo.gl/RNJ6bN (Photo by Richard Allsopp for Macy’s Inc.)
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- We also make great cookout supplies, picnic baskets and tools that are perfect for all your summer outdoor meals.
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- Everything in the Martha Stewart Tutti Fruiti Collection includes bright pastel-colored aprons, tools and gadgets. goo.gl/Mk5qLL (Photo by Richard Allsopp for Macy’s Inc.)
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- This rack contains some of our individual kitchen tea towels and oven mitts.
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- We served sparkling lemon water to all the attendees as they arrived. (Photo by Richard Allsopp for Macy’s Inc.)
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- Seats filled very quickly for the late afternoon event – in just a short time it was standing room only. (Photo by Richard Allsopp for Macy’s Inc.)
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- Assistant store manager, Noelle Balletti, welcomed all the guests and gave me a lovely introduction. (Photo by Richard Allsopp for Macy’s Inc.)
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- I spoke a little about the book before we began the demo. And, as we cooked, I also answered lots of questions from the audience.
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- Food editor, Shira Bocar, joined me for the demo, along with Sarah Carey, our executive editorial director of food. (Photo by Richard Allsopp for Macy’s Inc.)
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- We made two recipes – these are granola cookies made with coconut oil instead of butter. They also include coconut flakes, dried cherries, pepitas and bittersweet chocolate chunks. (Photo by Richard Allsopp for Macy’s Inc.)
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- Our second recipe was rhubarb and raspberry rye crisp. On the screen is a photo of the rhubarb growing in my garden right now – so lush and beautiful. (Photo by Richard Allsopp for Macy’s Inc.)
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- Our rhubarb and raspberry rye crisp uses rye flour to add a bold flavor to the topping.
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- Everyone always has such interesting and fun inqueries. (Photo by Richard Allsopp for Macy’s Inc.)
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- Every attendee got a sample of the rhubarb and raspberry rye crisp – it was a big hit. (Photo by Richard Allsopp for Macy’s Inc.)
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- I was so excited to see such a wonderful turnout – so many were interested in using these great baking alternatives. (Photo by Richard Allsopp for Macy’s Inc.)
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- Here I am with Shira and Sarah. These events are so much fun. (Photo by Richard Allsopp for Macy’s Inc.)
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- We also raffled off a bowl of Martha Stewart Collection kitchen gadgets and products. After our demo, I drew our winner’s name from a big white box. (Photo by Richard Allsopp for Macy’s Inc.)
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- What a lovely raffle prize – lots of Martha Stewart supplies this winner was so eager to use. (Photo by Richard Allsopp for Macy’s Inc.)
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- Next was the book signing. Just as I started signing books, I posed for a few press photos.
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- Guests were instructed to purchase their books before the event started. This guest had already picked out some recipes she wanted to try at home. (Photo by Richard Allsopp for Macy’s Inc.)
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- It’s important to keep the line moving, but when I can, I also try to stop for snapshots with visitors. (Photo by Richard Allsopp for Macy’s Inc.)
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- Here are two more happy guests with their copy of “A New Way to Bake”. (Photo by Richard Allsopp for Macy’s Inc.)
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- The audience was so enthusiastic – these guests planned to buy several books to give away as gifts. (Photo by Richard Allsopp for Macy’s Inc.)
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- Here I am posing with another attendee. (Photo by Richard Allsopp for Macy’s Inc.)
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- These police officers had such a fun time at the demo and book signing – they also purchased books. (Photo by Richard Allsopp for Macy’s Inc.)
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- I had the opportunity to talk to people about my products and to learn first hand feedback. This gentleman was so excited to get his book signed – maybe it’s a mother’s day gift for his mom. (Photo by Richard Allsopp for Macy’s Inc.)
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- Here I am with members of the Macy’s Staff.
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- And here are Dana Miller, Alexa Stark and Rachel Stewart – members of my team who joined me at the event.
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- “A New Way to Bake” – pick up your copy today, and make some wonderful treats for your family – you will love them!! goo.gl/pD0afB (Photo by Richard Allsopp for Macy’s Inc.)
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