A trip to my local Michael's craft store

July 23, 2008

A trip to my local Michael's craft store

UPDATE: You can now also shop for a smaller but very nice assortment of the Martha Stewart Craft Line at Walmart, as well as many independent craft stores. The tools are the same, but their handle colors are green at Walmart, as opposed to the white handles found at Michael's. I have added a few photos from the trip I went on to Walmart a few weeks ago to launch our new Celebrate line.

After my trip to the DMV last week, I decided to pop into the nearby Michaelâ€™s crafts store in Brewster, NY. I wanted to see how the Martha Stewart Craft line was looking and to inquire how it was selling. I certainly wasnâ€™t disappointed. The display was neat and tidy, as was the entire store and Jeanne, the Assistant Manager, informed me that sales were brisk. My company launched this beautiful and functional line at Michaelâ€™s in May of 2007 and it is indeed, popular. It includes all sorts of materials for use in paper crafting and scrap booking. There are lovely paper designs, beautiful embellishments, and practically designed tools. There are also binders and storage systems to help keep everything organized. And I love the fun kits to help make your parties and other occasions memorable and festive. I hope you can visit a Michaelâ€™s and check it out.

From Walmart

From Michael's

The entire aisle is very attractive. I love this display.

so many shades of shimmering glitter

beautiful labels in many shapes and sizes

This is Carmen, the lead sales associate in the general crafts
department. She has a 10 year old daughter, who used this adorable
Monkey Party in a Box for her last birthday. It was a hit!